Founder of Market Behaviourally

Matthew Wellington is a Board Certified Behavior Analyst (BCBA) turned business consultant, specializing in applying behavioral science to help coaches and consultants attract, engage, and convert more clients. With an MSc in Behavior Analysis and Therapy, a BSc in Psychology, and an ongoing MBA, he brings over a decade of experience in behavioral strategy, marketing psychology, and business optimization. Passionate about data-driven decision-making, Matthew helps businesses craft compelling messaging, build scalable systems, and create lasting impact.